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RADIO FORMULA ADDS "EL PANDA SHOW INTERNACIONAL" TO ITS U.S. PROGRAMMING


Los Ángeles, California: June 9, 2004 Earlier this month Radio Formula Network, the leading Spanish talk radio network in the United States, began syndicating its light-hearted show "El Panda Show Internacional" to its U.S. affiliates. Radio Formula Network tailored the already popular show to meet the needs of a U.S.-Hispanic audience and the Spanish radio format of the United States. "El Panda Show Internacional" is distinct among its fellow Radio Formula programs for its structure and use of humor.

"El Panda Show Internacional" is an entertaining, vibrant and humorous program that has been the absolute leader among male and female audiences, ages 18-54, in Mexico for the past eight years. The program's objective is to explore the lighter side of life by making audiences laugh, whether in the office, in the car, or at home, and aims to make everyday situations fun and memorable. The show's host, El Panda, plays jokes on callers' family and friends, while listeners can tune in from both sides of the border. What makes "El Panda Show Internacional" unique is the audience's ability to communicate with loved ones, whether in Mexico or the United States.

"El Panda Show Internacional" is currently airing on the network's affiliate stations, including KQTL-1210AM in Tucson, AZ, XEHF-1370AM in Nogales, AZ, KIDR-740AM in Phoenix, AZ, KWIP-880AM in Portland, OR, KNCR-1090AM in Fortuna, CA, KGST-1600AM in Fresno, CA, KATD-990AM in Pittsburg, CA, XERM-1150AM in El Centro, CA, KOBO-1450AM in Marysville, CA, KRLV-1340AM in Las Vegas, NV, KBJA-1640AM in Salt Lake City, UT, XNLT-1000AM in Laredo, TX, KAHZ-1360AM in Dallas, TX, XEYC-1030AM in El Paso, TX, XEOR-1390AM in McAllen and Brownsville, TX, XEVM-1240AM in Eagle Pass, TX, KJHY-101.9FM in Boise, ID, WAUC-1310AM in Wauchula and FL in the United States. The program runs in the afternoon, from 4PM to 7PM (PST) and is available for further affiliation.

Radio Formula Network is the leading Spanish talk radio network in the United States and has been the principal talk radio source in Mexico for over 45 years. Through its 25 affiliate stations across the U.S. its goal is to cater to the 75% of U.S. Hispanics of Mexican origin by providing borderless talk radio programming that continues to be popular in their hometowns in Mexico. Radio Formula provides talk shows from news and sports, to entertainment, which run 24 hours a day. Radio Formula allows listeners to keep in contact with their Mexico and their world through their favorite radio personalities.


Press Contact:
Joaquín Pasquel
(52) 5552 79 22 60


In addition to its leading talk-radio programming, Radio Formula Network adds a light-hearted show to its U.S. afternoon line-up.

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