Radio Formula announced this week the syndication of its popular show to Los Angeles' XKAM 950 AM

For Immediate Release

Los Angeles, CA: September 2, 2004 Los Angeles' XKAM 950AM has begun airing Radio Formula Network's popular program "El Panda Show Internacional." El Panda Show is on the air Monday through Friday from 6:00PM to 8:00PM, and is the only program which the public can listen to in all of Mexico and in more than 30 cities in the United States. Antonio "El Panda" Zambrano, the program's host, plays jokes on caller's family and friends, while listeners can tune in from both sides of the border.

"El Panda Show Internacional" has been airing successfully on Radio Formula's network affiliates across the U.S. since June of this year and in Mexico for the last 8 years, where it has been a leader among both male and female audiences, ages 18-54. Before launching "El Panda Show Internacional" on 950AM, Radio Formula conducted various audience tests in Los Angeles on an FM station, which provided favorable results.

950 AM is a 20,000 watt station owned by Radio Formula and transmits from Tijuana, Mexico. Its signal covers San Diego, Orange County, Los Angeles, Oxnard, Ventura and Santa Barbara. Radio Formula Network's Director, Elias Chavando said "We are in the final stages of preparing our entry into Los Angeles, the city with the second largest Mexican population, and "El Panda Show Internacional" serves as the first anchor in this adventure."

Radio Formula Network is the leading Spanish talk radio network in the United States and has been the principal talk radio source in Mexico for over 45 years. Through its 25 affiliate stations across the U.S. its goal is to cater to the 75% of U.S. Hispanics of Mexican origin by providing borderless talk radio programming that continues to be popular in their hometowns in Mexico. Radio Formula provides talk shows from news and sports, to entertainment, which run 24 hours a day. Radio Formula allows listeners to keep in contact with their Mexico and their world through their favorite radio personalities.

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Press Contact:
Joaquín Pasquel
(52) 5552 79 22 60